Breaking Beauty Norms

For decades, the beauty industry has dictated narrow, unattainable standards of perfection. Roberta Whitney, a seasoned model, advocate, and entrepreneur, is on a mission to change that with BIOBEAUTY. Her brand doesn’t just offer luxury skincare; it redefines what beauty means, embracing ageing as a journey of confidence, self-care, and empowerment.

With over 30 years in fashion and wellness, Roberta saw firsthand how mature skin was often overlooked. She created BIOBEAUTY as a pro-ageing skincare line designed to nourish, enhance, and celebrate evolving beauty. Her mission goes beyond skincare—she is committed to breaking barriers in an industry that often prioritizes youth over wisdom.

Through BIOBEAUTY, Roberta promotes a holistic approach to beauty, where self-care is a form of self-respect. The brand’s eco-conscious, high-performance formulations offer more than just results; they encourage individuals to embrace their natural beauty with confidence. By championing inclusivity, authenticity, and diversity, BIOBEAUTY is leading the way in a new era of beauty where every stage of life is celebrated.