Redefining Beauty as Energy, Not Age.

BIOBEAUTY was founded by beauty entrepreneur Roberta Whitney to challenge outdated ideas of ageing. Inspired by fascia science, Baltic botanicals, and energy alignment, BIOBEAUTY introduces Frequency Beauty™️ - a new approach where rituals restore skin’s natural flow and reveal your inner glow.

I believe beauty is a language, one the skin speaks long before we say a word.

Growing up in South Africa, I learned from the women in my family that glow isn’t made in a bottle; it’s awakened through care, rhythm and intention. My grandmother always told me that beauty starts inside, if your energy is gentle, your face glows - if your heart is heavy, it shows. Those words became the quiet truth behind everything I create.

Years later, as I worked across beauty innovation and formulation, I began to see that skincare had become purely surface, missing the deeper connection between fascia, energy and emotion.

BIOBEAUTY was my answer. 

A fusion of modern science and ancestral knowing. Through Frequency Beauty™️ and The Radiance Flow Method™️, I wanted to create a space where skincare becomes a state of being.

To me, beauty is energy in motion, the moment a woman feels aligned, grounded and luminous, inside and out.

The Art of Timeless Beauty

BIOBEAUTY is born from a passion for celebrating mature skin. Our formulations blend botanical excellence with luxury skincare to redefine beauty beyond age.

Empowered Ageing, Redefined

At BIOBEAUTY, we see skincare as an art, one that nurtures, empowers, and elevates. Our philosophy embraces ageing with confidence and elegance, harnessing the finest natural ingredients for luminous, timeless skin. More than products, we offer a way of caring for yourself that honours both your beauty and your energy.

Our Assurance

  • Philosophy

    We celebrate ageing as an art. Designed for mature skin, our luxury formulations merge botanical purity with scientific innovation, embracing radiance over correction. Skincare becomes a ritual enhancing beauty with grace, refinement, and confidence.

  • Formulation

    Our skincare is crafted with precision, blending science and nature to nourish mature skin. Every ingredient is carefully selected for its potency, purity, and effectiveness because your skin deserves the best.

  • Sustainability

    Luxury meets responsibility. We are dedicated to eco-conscious packaging, ethically sourced ingredients, and sustainable practices because timeless beauty should also safeguard the future. Mindful luxury, crafted with integrity.

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In the press

  • Redefining Beauty and Empowerment

    "With over 30 years of experience in fashion, wellness, and advocacy Roberta has become a beacon of empowerment and inclusivity"

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  • Roberta Unveils BIOBEAUTY redefining Skincare "The art of of ageless beauty"

    "To know Roberta is to witness a woman who lives beauty beyond the surface..."

    READ MORE 

The BB Glow Protocol™

At BIOBEAUTY, we believe true radiance begins beneath the surface. The BB Glow Protocol™ is our signature facial ritual. A sensorial experience designed to harmonise skin and energy through the principles of Frequency Beauty. Merging intentional movement with vibrational alignment, this daily practice enhances product absorption, supports cellular renewal, and restores the skin’s natural luminosity. More than a method, it’s a moment of mindful beauty where science, energy, and ritual unite to awaken your most radiant self.

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